Florida Roofers Who Already Run Crews, On Your Calendar.
Bob, Klaus Roofing Systems was built to share the systems that grew a roofing company with other roofers, and your Florida page asks Florida roofers to join. We find owner-run roofing companies in Tampa Bay, warm them up, screen them against your criteria and book the ones who fit with your team. You pay only for qualified calls held.
Why Inferno
We find the people who grow brands.
We recruit, screen and launch owners for dealer and franchise programs across the US and Canada.
$200M+
Revenue Generated & Counting
31 Years
Building Sales and Dealer Organizations in the Field
Two Countries
Owners Recruited & Activated
We also own ServiceStake, and it works for you too.
ServiceStake is our directory of home service dealer and franchise programs, and we put our own marketing dollars behind it to bring in business owners looking for their next move. Klaus Roofing Systems is listed there free, linked straight to your own site. When an owner asks for more information on your program, your team gets the full lead package, and it is never passed to another program. That is demand we pay for, working alongside this pilot.
Same job we'd do for you. Find business owners who can run a team, get them interested, screen them, and put the right ones in front of the people who sign them.
102
Full-service dealers in onboarding
53
Sales-only partners onboarded
72of 160
Registered attended the last sales partner webinar
Results as of September 2026
01
The recruiting site
adtdealership.com, built to turn owners into applicants.
02
Paid campaigns
Ads on Facebook and Instagram aimed at business owners.
03
Partner intake
A sales partner application with an aptitude test built in.
04
Live webinars
Owners see the opportunity before anyone gets on a call.
05
Screening and booking
We qualify every owner and book the fits for ADT's team.
9
Klaus dealer announcements on your press page since January 2025
What We Noticed
A network adding roofers. A state you don't serve yet.
You're adding dealers
New Klaus dealers launched in Washington in September, Greater Sacramento and Indiana in June, and Georgia, Tennessee and North Carolina in March. Five more launched in 2025.
Your program trains dealers in sales, marketing and installation, with test roofs at HQ. Our call screens for roofers who already run jobs well. One question about what they could put toward growth keeps the wrong fits off your calendar. Costs and terms stay with you.
Your Florida page says it doesn't serve the area just yet and asks Florida roofers to join. Hillsborough, Pinellas and Pasco hold 3.2 million people. If you're already talking with someone there, we'll point this at whichever market you'd rather start in.
Government counts for Hillsborough, Pinellas and Pasco, then cut down to the roofers worth a call. This is the first step of the pilot, and it's already started.
3.2M
People in Hillsborough, Pinellas and Pasco
244
Roofing businesses with paid staff
90
With 5 to 49 people, crews with room to grow
15
Checked by hand so far, 4 or 5 of 5 on fit
Exterior trades, three counties
Roofing230
Siding91
Glass and windows66
5 to 49 peopleUnder 5 people
From every roofer to the right owners
244Roofing companies with paid staff
2301 to 49 people, so the owner still runs the jobs
905 to 49 people, so there are real crews
Owner-run. No chains, no franchise units
Mostly residential, with an active Florida license
Not already a Klaus dealer or in another network
15Checked by hand so far. The full list is built in week one
U.S. Census Bureau, County Business Patterns, 2022 (latest release), roofing, siding and glass contractors; QuickFacts population, July 2025. Size bands are a floor, since Census hides some small counts.
Built before, at scale
21,000+
Alarm companies in the national list for ADT's dealer recruiting
2,078
Licensed Florida alarm companies, built from state license records
432
Texas alarm companies found and scored across three cities in one run
What we know before the first emailFit 5/5
Mercer Roof Co.
Residential roofing · Brandon, FL
The business
State filing
Active since 2013
Run by
Owner, one location
Crews
3 in-house crews
Service area
Hillsborough and Pasco
Reviews
4.8 stars, 186 reviews
Fit tests
Sells to homeowners
Owner still runs it
In-house crews
10+ years in business
Not in another network
The owner
Name
Dale Mercer
License
Certified roofing contractorVerified
Mobile
(813) ••• ••••Verified
Email
dale@••••••.comVerified
Do Not Call
ClearVerified
Timing signals
Hiring
Posted a crew lead job in September
Website
No financing offered
Work mix
Storm claims page, few retail reviews
Sample record. Real owner details stay inside Inferno Intelligence and are never shown on a page like this.
Where it comes from
Florida license rosterEvery licensed roofing contractor, checked against the state
State business filingsWho owns it and how long it's been open
Map listings and reviewsLocation, service area, reviews
Company websitesChecked by hand for work mix and crews
Owner contact matchOwner name, mobile and email
VerificationEvery email and number checked before use
Do Not Call scrubEvery number, before anyone dials
Growth signalsHiring posts and new trucks
Inferno Intelligence
Who we'd reach first in Tampa Bay.
Owner-run residential roofing companies in Hillsborough, Pinellas and Pasco, scored on five tests: sells to homeowners, owner still runs it, in-house crews, years in business, not already in another dealer network. A manufacturer certification lowers the score, it doesn't rule a roofer out. Each checked on its own website. Nobody has been contacted.
Klaus Roofing Systems
6
The Klaus Owner Route
We find them and warm them up. Your team picks who joins.
Six steps, all built for Klaus Roofing Systems in Tampa Bay. Every piece is on this page.
01
Inferno Intelligence
We build the owner list
Owner-run residential roofing companies in Hillsborough, Pinellas and Pasco, pulled from public records and the state license roster, then checked by hand.
02
Ads to that list
Those owners start seeing your brand on social, Google and AI search.
03
From Inferno Growth
Three emails for your brand
Three short emails from an Inferno Growth Specialist, on behalf of Klaus Roofing Systems. No links. Roofers reply to get your guide and video, then take the fit check.
04
Inferno makes this call
The pre-screen call
An Inferno Growth Specialist calls by hand, checks them against your criteria and books the fits. No autodialer.
05
From Bob
Mail, only if we can't reach them
Owners we couldn't get by email or phone get a one-page letter from you with a QR code to the fit check.
06
Your sales team
Qualified owners on your calendar
Each one arrives with a full candidate card. Your team runs the call, the dealer agreement and onboarding. Roofers not ready yet get ten follow-ups from our specialist, not you.
The Outreach System
We build all of it. You approve and take the calls.
Every piece below is set up and run by Inferno for Klaus Roofing Systems. Nothing touches your email domain or your ad accounts unless you want it to.
01Find
Roofer listBuilt by Inferno Intelligence
Every owner verifiedLicense, name, mobile and email
Fit scoredFive tests, checked by hand
02Warm up
Facebook and InstagramAds to the owner list only
Google SearchFor owners who go looking
AI searchAnswers that name the brand
03Reach
3 emailsFrom Inferno's inboxes, already warmed
Guide and videoOnly after they reply yes
Fit checkSeven taps, budget range included
Pre-screen callBy hand, against your criteria
04Deliver
Your calendarQualified owners only
Candidate cardEverything we learned, plus a PDF
DashboardEvery owner, every decision
Follow-upsTen for roofers not ready yet
All of it runs on Inferno 360, our own CRM: inboxes, replies, call tracking, calendars and follow-ups in one place.
Opt-out and mailing address in every emailEvery number checked against Do Not CallYour domain is never used to send
Who the emails come from
The pilot
From an Inferno Growth SpecialistOn behalf of Klaus Roofing Systems
FromJordan Ellis, Inferno Growth, for Klaus Roofing Systems
Inferno's own inboxes, already warmed and ready
Replies come to us, and we handle them
Shown in the sample emails above
After the pilot
From someone on your teamBranded for Klaus Roofing Systems
FromSomeone on your team, Klaus Roofing Systems
We set up separate sending domains for the brand and warm them in about 3 weeks
Emails come from you or someone on your dealer team
Your main domain never sends a cold email
Only with your written OK on the sender and every word
Week 1Build
Owner list built and verified
Your criteria signed off in writing
Ads, emails and guide approved by you
Week 2Warm up
Ads run to the owner list
Fit check goes live
Klaus records the 3-minute video
Week 3Reach
Emails go out from our warmed inboxes
Replies get the guide
Pre-screen calls start
Week 4 onDeliver
Qualified owners on your calendar
Candidate cards and dashboard
Invoice every Friday
Your partEverything else is ours.
Approve the criteria and the copyOne 20-minute call
Record a 3-minute videoOn your phone, from our outline
Take the callsOnly roofers who already qualified
Step 02 · The Ads
By the time we email, they've seen the brand.
We upload the roofer list to the ad platforms, so these run to the owners we found. Six angles for Klaus Roofing Systems, each aimed at a different kind of roofing owner. We test them against each other and keep the winners. Concepts for approval.
Swipe for all 6 angles
01IdentityKlaus Roofing Systems · you already run the crews
KRSKlaus Roofing SystemsSponsored···
Own a roofing company in Tampa Bay? Klaus Roofing Systems is talking with Florida roofers who already run good crews and want a bigger system behind them. Two minutes to see if you're a fit.
KlausRoofing Systems
For Tampa Bay roofers
You run the crews.Now get the system.
Marketing done for youTraining for your team
Take the 2-minute fit check
infernogrowth.comSee if you qualify in 2 minutesLearn more
LikeCommentShare
02Crew growthKlaus Roofing Systems · keeps crews busy between storms
KRSKlaus Roofing SystemsSponsored···
Storm work comes and goes. Retail reroofs don't have to. Klaus dealers get lead generation, appointment setting and financing behind their sales.
KlausRoofing Systems
For storm-season roofers
Storm work dries up.Fill the gaps.
Lead generationAppointment setting
Take the 2-minute fit check
infernogrowth.comKeep your crews busyLearn more
LikeCommentShare
03MomentumKlaus Roofing Systems · dealer launches from the press page
KRSKlaus Roofing SystemsSponsored···
Klaus Roofing Systems added dealers in Washington, California, Indiana, Georgia, Tennessee and North Carolina this year. Now the team is talking with roofers in Tampa Bay.
KlausRoofing Systems
Talking with Florida roofers
New dealers in 6 states.Built by a roofer.
A growing roofer networkTraining at HQ
See if you qualify
infernogrowth.com2-minute fit checkLearn more
LikeCommentShare
04CraftKlaus Roofing Systems · roofers who already do it right
KRSKlaus Roofing SystemsSponsored···
You already install it right. Klaus dealers train on test roofs and an indoor test house at headquarters. Built for roofers who care how the job is done.
KlausRoofing Systems
For roofers who do it right
You already do it right.Now show it.
Test-roof trainingSales and marketing training
Take the 2-minute fit check
infernogrowth.comBuilt for quality roofersLearn more
LikeCommentShare
05BrandKlaus Roofing Systems · keep your own name on the truck
KRSKlaus Roofing SystemsSponsored···
Worried about losing the name you built? Klaus dealers can sell under their own brand, the Klaus brand, or both. You keep the company. You add the system.
KlausRoofing Systems
Keep your company name
Keep your name.Add the system.
Your brand, theirs, or bothDealer support team
Take the 2-minute fit check
infernogrowth.comYour company stays yoursLearn more
LikeCommentShare
06Low frictionKlaus Roofing Systems · for roofers who saw an ad and waited
KRSKlaus Roofing SystemsSponsored···
Thought about it but never had time to look? The Klaus Roofing Systems fit check takes two minutes on your phone. A short call only if it fits.
KlausRoofing Systems
Two minutes on your phone
Curious? 2 minutes.No pressure.
Seven quick tapsA short call if it fits
Start the fit check
infernogrowth.comNo pressure, 2 minutesLearn more
LikeCommentShare
grow my roofing company tampa marketing leads
Sponsored
KRSKlaus Roofing Systemsinfernogrowth.com/tampa
Own a Roofing Company? | Klaus Roofing Systems Dealers
For Tampa Bay roofers who already run crews. Marketing, leads and training. Take the 2-minute fit check.
Take the Fit CheckHow It WorksMeet the Network
Sponsored
KRSKlaus Roofing Systemsinfernogrowth.com/tampa
Retail Leads Between Storms | Klaus
Lead generation, appointment setting and financing for Florida roofers. See if you're a fit in 2 minutes.
Sponsored
KRSKlaus Roofing Systemsinfernogrowth.com/tampa
Keep Your Name. Add the System. | Klaus Dealers
Sell under your brand, the Klaus brand, or both. See if you're a fit in 2 minutes.
I own a roofing company in Tampa with 3 crews. Storm work is slowing down. How do I get steady retail jobs?
Owners in your spot usually look at a steady source of retail leads, a sales process that closes them, and financing so homeowners can say yes. Some join a dealer network that supplies marketing, training and a warranty homeowners recognize.
Questions worth asking any network: what the marketing includes, how training works for an experienced roofer, and whether you keep your own company name.
SponsoredKlaus Roofing Systems
Talking with Tampa Bay roofers who already run crews.
See if you fit
Concepts for your approval. Final ads use your brand files and run under your ad accounts or ours.
Your owner list, uploaded
The same owners we'll email and call are the ones who see the ads.
Seen before they're contacted
A week of ads first, so the brand looks familiar when our email lands.
No money talk in any ad
No earnings, investment or territory claims. The fit check asks for a capital range so job seekers drop out. Fees and investment stay with you.
KlausRoofing Systems
The Roofer's Guide to Klaus Roofing Systems
One page and a 3-minute video from Klaus Larsen
What the program is
What you already bring
What Klaus brings
How the first steps work
Questions to ask us
Bob Showers · Klaus Roofing Systems
3-minute walkthroughFrom Bob Showers
The Lead Magnet
What they get when they reply.
The cold emails never send a link. They ask if they can send this. A reply is the yes, and only then does the guide go out, with the fit check at the bottom.
What the program isA network of roofing companies with one system for marketing, sales, installation and service.
What you already bringCrews, a license and a reputation in your market.
What Klaus bringsDigital marketing, lead generation, appointment setting, financing and training.
How the first steps workA 2-minute fit check, a short first call, then a sit-down with the Klaus team.
Questions to ask usHow branding works, what the marketing includes, and how training fits your crews.
Video talking points for BobRecorded on a phone. We give you the outline, you say it your way
1. Who I am, and how the systems changed my own roofing company
2. What I look for in a roofer
3. Why Florida roofers who already run crews are a good fit
4. What the marketing, training and warranty look like
5. What the first call is, and how to take the fit check
Lives at infernogrowth.com/tampa/guide, with a PDF version. Your team approves it first.
Our Outreach Program
Your brand. Sent and called by us.
Filled in for Klaus Roofing Systems with a sample owner. Your team approves every word before anything goes out.
Every email has an opt-out and a mailing address. Every number is checked against the Do Not Call registry before we dial.
Subject linesquick questionquestion for dalemercer roof x klaus
01Email 1 · Day 0After a week of ads. No link. Asks permission to send the guide · 4 variants
FromJEJordan Ellis, Inferno Growth for Klaus Roofing Systems
Hi Dale,
Running a roofing company in Tampa Bay means you already know how to sell a roof and run a crew.
I'm reaching out for Klaus Roofing Systems. They're talking with a few Florida roofers about joining their dealer network, with marketing, lead generation and training behind the crews you already run.
They've announced new dealers in six states this year.
Mind if I send over a one-page guide and a 3-minute video from their co-founder?
Jordan Ellis
Growth Specialist, Inferno Growth
On behalf of Klaus Roofing Systems
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
Swapped the hook: business name opener
Hi Dale,
Mercer Roof Co. came up when we looked at owner-run roofing companies around Tampa Bay.
I'm reaching out for Klaus Roofing Systems. They're talking with a few Florida roofers about joining their dealer network. You keep your company, and they bring the marketing, appointment setting and training.
The guide covers what you already bring, what they add, and the questions worth asking first.
Mind if I send it over?
Jordan Ellis
Growth Specialist, Inferno Growth
On behalf of Klaus Roofing Systems
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
Swapped the topping: keep your own brand
Hi Dale,
A lot of roofers would ask one thing first. Do I lose the name I built?
Klaus dealers can sell under their own brand, the Klaus brand, or both. The marketing and training come either way.
Mind if I send over a one-page guide and a 3-minute video from their co-founder?
Jordan Ellis
Growth Specialist, Inferno Growth
On behalf of Klaus Roofing Systems
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
Swapped the format: short and direct
Dale, quick one.
Have you ever thought about putting a full marketing and training system behind the crews you already run? I'm helping Klaus Roofing Systems talk with a few Tampa Bay roofers about it.
Mind if I send a short guide?
Jordan Ellis
Growth Specialist, Inferno Growth
On behalf of Klaus Roofing Systems
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
02Email 2 · Day 3Same thread. Re-offers the guide in fewer words · 4 variants
FromJEJordan Ellis, Inferno Growth for Klaus Roofing Systems
ToDale Mercer, Mercer Roof Co.
SubjectRe: quick question
Baseline: re-offer
Hi Dale,
I reached out the other day about the Klaus Roofing Systems guide for roofing owners. Mind if I share it here?
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
Swapped: size of the ask
Dale, circling back.
The guide is one page and the video is 3 minutes. Should I send them over?
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
Swapped: answers the first question roofers ask
Hi Dale,
Two things worth knowing first. Whether you keep your own name, and what the marketing actually includes.
The guide answers both. Their team covers the rest on a short call. Mind if I send the guide?
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
Swapped: timing question
Dale, is this something you'd look at if the timing were right?
Happy to send the guide either way.
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
03Email 3 · Day 7Same thread. Last touch with an easy out · 4 variants
FromJEJordan Ellis, Inferno Growth for Klaus Roofing Systems
ToDale Mercer, Mercer Roof Co.
SubjectRe: quick question
Baseline: clean exit
Hi Dale,
Last note from me. If joining a roofing dealer network isn't something you'd consider, just say so and I'll close the file.
If it is, reply "guide" and I'll send it.
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
Swapped: no pressure, later is fine
Dale, I'll stop here.
If the timing is wrong, no problem at all. If you'd like the guide down the road, just reply and it's yours.
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
Swapped: new angle on storm work
Hi Dale,
Storm work is great until it stops. The guide covers the lead generation and appointment setting Klaus dealers get.
Should I send it, or close your file?
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
Swapped: one line
Dale, should I send the guide or close your file? Either answer is fine.
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
04The reply that sends the guideWithin the hour of a yes · Only after they reply yes. The first email with a link
FromJEJordan Ellis, Inferno Growth for Klaus Roofing Systems
ToDale Mercer, Mercer Roof Co.
SubjectRe: quick question
Here you go, Dale.
The one-page guide and the 3-minute video from their co-founder:
infernogrowth.com/tampa/guide
If it looks like a fit, the 2-minute fit check is at the bottom of that page, and someone on my team will call to set up a short first call.
Any questions, just reply here.
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
01Pre-screen callMade by an Inferno Growth Specialist, by hand
"Hi Dale, it's Jordan with Inferno Growth. I'm calling for Klaus Roofing Systems. I sent you a note last week about Florida roofers who already run crews. Did that reach you?"
If yes:
"Good. I do the first short call before their team spends time with you. About 10 minutes. Now work, or later today?"
If no:
"No problem. Klaus Roofing Systems is talking with roofing owners in Tampa Bay who already run crews. I do a short first call to see if it's worth your time. Got 10 minutes?"
02What we coverThe criteria your team signed off on
1. What you run today, and for how long
2. How many crews you have, and whether they're in-house
3. How much of your work is residential retail versus storm and insurance
4. Your Florida roofing license
5. What made you reply, and where you want the company to go
6. Confirm the range from the fit check
7. Anything Klaus added to the criteria
We ask what they have, never what it costs. Costs and terms are for the Klaus team. A fit gets booked straight onto their calendar, with a full candidate card.
03VoicemailUnder 20 seconds
"Hi Dale, it's Jordan with Inferno Growth, calling for Klaus Roofing Systems. I sent you a note last week. Give me a call back when you get a minute. Again, Jordan with Inferno Growth."
04Common questionsWhat roofers ask, and what we say
"What does it cost?"
"Fair question. The Klaus team walks you through all of it. My job is making sure that call is worth your time."
"Do I lose my company name?"
"From what they publish, dealers can use their own brand, the Klaus brand, or both. Ask them how it works for you."
"Not interested."
"Understood. I'll take you off the list. Thanks, Dale."
01The letter from BobMailed only to owners we couldn't reach by email or phone
We tried to reach you by email and phone and couldn't get through, so I'm writing the old way.
I'm Klaus Larsen, co-founder of Klaus Roofing Systems. I was a roofing contractor looking for growth, and the systems I found changed my business. We're now talking with roofing owners around Tampa Bay who already run good crews, and Mercer Roof Co. came up.
If you're curious, the first step is a short call. Scan the code or go to infernogrowth.com/tampa and a specialist working with us will reach out.
If it's not for you, just set this aside. We won't follow up.
Bob Showers
New Dealer Opportunities, Contractor Nation, Klaus Roofing Systems
Scan for the fit check
01Re: quick questionAfter the guide · Did the guide land
FromJEJordan Ellis, Inferno Growth for Klaus Roofing Systems
ToDale Mercer, Mercer Roof Co.
SubjectRe: quick question
Hi Dale,
Did the guide come through okay? If anything in it raised a question, just reply here.
When you're ready, the fit check takes 2 minutes:
infernogrowth.com/tampa
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
02Why we asked about your crewsDay 1 · Who we want
FromJEJordan Ellis, Inferno Growth for Klaus Roofing Systems
ToDale Mercer, Mercer Roof Co.
SubjectWhy we asked about your crews
Hi Dale,
We asked about your crews and your license because Klaus wants roofers who already run jobs well and want to grow.
If that's you, the first call is worth 10 minutes:
infernogrowth.com/tampa
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
03What the first call is forDay 2 · Lower the stakes
FromJEJordan Ellis, Inferno Growth for Klaus Roofing Systems
ToDale Mercer, Mercer Roof Co.
SubjectWhat the first call is for
Hi Dale,
The first call is short. I ask about your company, your crews and what you want next. If it's a fit, you talk with the Klaus team after that. If it isn't, we'll say so.
infernogrowth.com/tampa
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
FromJEJordan Ellis, Inferno Growth for Klaus Roofing Systems
ToDale Mercer, Mercer Roof Co.
SubjectThe question everyone asks first
Hi Dale,
What it costs is a fair first question.
I don't put numbers in emails. Their team walks you through all of it on the call, with the full picture in front of you.
infernogrowth.com/tampa
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
05Your name stays on the truckDay 6 · The second question
FromJEJordan Ellis, Inferno Growth for Klaus Roofing Systems
ToDale Mercer, Mercer Roof Co.
SubjectYour name stays on the truck
Hi Dale,
The other question worth asking is what happens to the name you built.
Klaus dealers can sell under their own brand, the Klaus brand, or both. Ask about it early on the call.
infernogrowth.com/tampa
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
06Which one are you?Day 8 · One-word reply
FromJEJordan Ellis, Inferno Growth for Klaus Roofing Systems
ToDale Mercer, Mercer Roof Co.
SubjectWhich one are you?
Hi Dale,
Reply with a number and I'll take it from there.
1. Let's talk this week.
2. Maybe in a few months.
3. Not for me.
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
07What happens on the next callDay 11 · Show the next step
FromJEJordan Ellis, Inferno Growth for Klaus Roofing Systems
ToDale Mercer, Mercer Roof Co.
SubjectWhat happens on the next call
Hi Dale,
If the first call goes well, the next one is with the Klaus team. They cover the marketing, the training and what it takes to start. Ask anything. It's a conversation, and you decide after.
infernogrowth.com/tampa
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
08Still openDay 14 · Reminder
FromJEJordan Ellis, Inferno Growth for Klaus Roofing Systems
ToDale Mercer, Mercer Roof Co.
SubjectStill open
Hi Dale,
The fit check link still works:
infernogrowth.com/tampa
Two minutes, then you pick a time.
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
09A better week?Day 18 · Respect the timing
FromJEJordan Ellis, Inferno Growth for Klaus Roofing Systems
ToDale Mercer, Mercer Roof Co.
SubjectA better week?
Hi Dale,
Storm season makes every week busy. If now is bad, reply with a better week and we'll call you then.
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
10Closing your fileDay 21 · Graceful close
FromJEJordan Ellis, Inferno Growth for Klaus Roofing Systems
ToDale Mercer, Mercer Roof Co.
SubjectClosing your file
Hi Dale,
I'll stop here so we're not crowding your inbox.
If the timing changes, infernogrowth.com/tampa takes two minutes. Thanks for reading these.
Jordan
Inferno Growth, 8958 W State Road 84 #1099, Fort Lauderdale, FL 33324
Not interested? Reply "no thanks" and we won't write again.
The Fit Check
Tap through it like an owner would.
Every ad, the guide and the letter land here. Seven taps, including one capital range question, then fits book the pre-screen call with us.
Seven quick tapsTheir company, work mix, crews, license, years, timing and budget range
Fits book the pre-screen15 minutes with an Inferno Growth Specialist
Not ready yetThey get ten follow-ups instead
Demo only. Nothing you enter is sent anywhere.
infernogrowth.com/tampa
Klaus Roofing SystemsRoofer Fit Check
Own a roofing company? See if you're a fit in 2 minutes.
What Your Team Gets
Every qualified owner, on one screen.
After each call your team logs a decision and a note. That's what Friday's invoice runs on. Click any name. Sample data.
CandidatesSample data
Klaus Roofing Systems · Tampa Bay pilot
Search candidates
Booked
7
Since launch
Held
4
Showed up
Qualified
2
Billed $3,000
Your review
1
36 hours left
Next call
Oct 21
Luis Ortega · 10:00
All candidates
Candidate
Trade
Status
Tampa Bay outreach so farUpdated daily
Roofers on the list180
Saw your ads152
Replied for the guide38
Pre-screened by us31
Booked with your team7
The 5-Call Pilot
Pay for show-ups. Not leads.
$1,500
per qualified call held · 5 calls, $7,500 at most
Nothing up frontNo retainer and no launch fee. If nobody shows, you owe nothing.
01You define qualifiedResidential retail roofing, in-house crews, years in business, a Florida roofing license, and real interest in your marketing and training. Your team sets the final criteria, in writing, before we contact anyone.
02Held means they showed upNo-shows are never billed.
03Invoiced every FridayOnly for the qualified calls held that week.
0448 hours to flag any callNot qualified means not billed.
05One brand, one marketYou pick both.
06Your team does the sellingAgreements, training and onboarding stay with you. We never discuss dealer costs or terms.
Your Next Step
Pick the market. We'll build it there.
Twenty minutes. Your team tells us what qualified means, we confirm the market, and the first roofers start seeing your ads.
